Aritzia · Art direction
An AI-powered campaign concept for Aritzia
A pitch concept that turns a couple of product shots into an entire campaign.
The project
I art directed and pitched an AI-powered concept for Aritzia that could turn a couple of product shots into an entire campaign. The idea was simple: start with a few existing assets and use AI to build out the look, feel, and motion of a full campaign, without losing what makes the brand feel like Aritzia.
My part was art direction and motion. I guided the visual direction, then pulled the concept together into the sizzle above, so the pitch could show the idea in action instead of describing it.