Tory Burch · Campaign concept

AI‑directed campaign visuals for Tory Burch

A self‑directed exploration in art directing AI‑generated imagery, iterating with Weavy to match Tory Burch’s seasonal tone, styling, and mood.

Model holding a Tory Burch bag on a city street at night, AI-generated

Model seated on a garden bench with a tan Tory Burch bag, AI-generated

Model in a sheer burgundy turtleneck with a brown Tory Burch bag, AI-generated

Set dining table in a red room, AI-generated

Dalmatian beside a tan Tory Burch bag on grass, AI-generated

Model walking down stone garden stairs with a dog, AI-generated

The role

I art‑directed a set of AI‑generated campaign visuals inspired by Tory Burch, using Weavy to iterate on styling, lighting, and mood across each image.

I worked between reference imagery and generated output, refining prompts, composition, and color to match the brand’s seasonal tone, treating the tool as a collaborator to direct rather than a shortcut to lean on.

Email Resume in